Keri D. Truitt
KDT Copy Consulting
WRITER/EDITOR
Pharmaceutical Advertising
ABOUT ME
Follow me:
During my years in pharmaceutical advertising, I’ve learned less is more. On each project, I strive to find the simplest approach to communicate with your target audience (whether HCP or patient) in a clear, concise, and compelling way.
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Key Therapeutic Categories (not an exhaustive list):
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Neurology
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Oncology
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Cardiology
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Rheumatology
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Ophthalmology
Additional Background:
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Managerial experience
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New business
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Brand planning
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Rebranding
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Market research
SKILLS
SAMPLES
SAMPLES
Instructional video for in-office or at-home viewing
Graphic approach draws HCP attendees to booth
Dynamic presentation for HCP interaction
Eye-catching approach to a basic HCP shelftalker
Provocative campaign for dry eye sufferers
Waiting room questionnaire for dry eye patients
Brief oncology dosing/reimbursement piece for HCPs
Comprehensive HCP material for multiple indications
Part of an intriguing 3-part HCP direct mail series
CONCEPTS
QUICK ID
Phone
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Address